WHAT KIND OF INSIGHTS? (structure for questions)
- The process of transporting and/or importing products from the farming place to the market? Are there any difficulties relating to this?
- their needs in order to improve their sales or their products → opportunities for innovation
- What strategies did you use to preserve fruit products?
- the behavior and thinking of the users based on time and situation: How they feel about their current occupation?
- Based on what kind of standards to select items? Do the standards change based on different kinds of users? The process of checking and sorting products, does it need to be promoted?
- seasonal variations and availability of the fruits (link to the difficulties in climate, weather,..) → customer preferences: how they prefer the fruits if that is related to quality → pricing & valuing
QUESTIONS
ENGLISH:
- How long have you been selling products in this market?
- What kinds of fruits/products do you offer? Where are they from?
- Which criteria do you usually consider when selecting things to sell? (How it is based on seasonal availability?)
- How are your products transported to the market?
- What kind of difficulties that you usually have to face in transportation? Do they usually get damaged on the way?
- How do you ensure that the fruits are properly handled (during transportation) to maintain their quality and freshness? Usually, based on what standards that the customers prefer to buy their fruit?
- How can you decide to price the products?
- What would you think are the best ways to promote your products? (keep in contact with frequent customers)
- Why did you choose this market as a place to sell your product?
- What do you think is ineffective and advantageous about this market?